Tailored Benefits for Growing Teams

May 8, 2025

Strategies for Businesses with 20+ Employees

As your business grows beyond the early startup phase, your employee needs evolve — and your benefits strategy should evolve with them. For companies in the 20–100 employee range, you’re in a unique position: big enough to offer meaningful perks, but still lean enough to need flexibility and cost control.

At Baicorp, we specialize in helping growing companies design custom benefits plans that scale with their teams. Here’s how to think about your benefits as your headcount grows — and why mid-sized employers need a strategy of their own.

1. One Size Doesn’t Fit All Anymore

Smaller teams can often rely on simple, off-the-shelf benefit plans. But with 20+ employees, your team likely includes:

  • Multiple generations (Gen Z to Gen X)
  • A mix of full-time, remote, and hybrid roles
  • Varying needs — from dental to disability, mental health to RRSPs

That’s where tailored plans come in. At this stage, it’s no longer about just having benefits — it’s about offering the right ones. Baicorp works with you to segment your workforce needs and build a solution that supports everyone without overpaying.

2. Cost Control Without Cutting Corners

As your benefits spend grows, managing cost becomes more important — but that doesn’t mean cutting back. Smart mid-sized employers:

  • Implement Health Spending Accounts (HSAs) for flexibility and predictability
  • Benchmark regularly to ensure rates are competitive
  • Explore multi-year contracts to lock in pricing stability

We help you make data-informed decisions, so you’re not stuck overpaying or offering underwhelming coverage.

3. Retention-Ready Plans That Scale

When you hit 20+ employees, retention becomes as important as recruitment. Offering competitive benefits helps you:

  • Retain top talent without inflating base salaries
  • Differentiate your workplace from larger competitors
  • Build a strong employer brand as you scale

We also help you layer in long-term incentives like Group RRSPs or DPSPs that show your commitment to employee financial wellness — a key factor for today’s workforce.

4. Simpler Admin and Scalable Support

The growing pains of benefits admin are real — but they don’t have to hold you back. At Baicorp, we simplify:

  • Enrolment and onboarding processes
  • Annual renewals and plan communications
  • Support for payroll and reporting compliance

With one point of contact, you’ll get the support of a national broker with the personal attention of a local partner.

Ready to Level Up Your Benefits?

If your business is growing — or you're planning to scale — now’s the time to build a benefits strategy that grows with you.

Contact Us

We’ll help you future-proof your offerings, support retention, and build a plan that works for your budget and your people.

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